Catering to Consumers

Loyal and True

As I have said before, health care is its own animal when it comes to a free market economy. Health care does not operate like cars, groceries or other commodities. You can’t build loyalty among health care consumers only with …

New Roads Ahead

In the first two posts of my three-part series, I provided you with a foundation to better understand the role of consumerism in health care today. I offered some organizational prompts and tools to help you start to develop a …

Not Your Grandma’s Health Care

The health care landscape is quickly and dramatically changing. In my last post–the first of my three-part series on consumerism–we talked about this change and how critical it will be to design a consumer facing health care strategy in the …

Give the People What They Want

I recently read a fascinating article in the Wall Street Journal on the changing model of hospitals and the new ways in which they are beginning to deliver care. As the author, Laura Landro, explains “the sprawling institutions we know …

A Million Deadheads Can’t Be Wrong

While I am an avid reader and try to keep up with the latest writing in my field, there are books I return to time and time again for inspiration and ideas, whether it be on how to increase my …

Grow the Core

As I mentioned in a previous post a couple of weeks ago, I recently spent an invaluable day at the corporate headquarters of American Express in New York along with key members of my marketing team. As we discussed the …